Monday, 22 May 2017

Say one thing

'Say one thing at a time.

I know, you might not get the microphone back for a while.

And I know, you want to make sure everyone understands precisely what went into your thinking.  Not to mention your desire that everyone who hears you hears something they'd like to hear.

But if you try to say three things, we will hear nothing.  Because most of the time we are hardly listening.

Ads, instructions, industrial design - they all work better when they try to say one thing at a time.'     Seth Godin, business guru.

What's the one thing you need to say today?

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